Saudi China Inauguration Event
SAUDI AIRLINES China Inauguration
- August 5th 2023Saudi-China Inauguration
SAUDIA is organizing an event in Beijing to commemorate and promote the new direct flight between Beijing and the Kingdom of Saudi Arabia (KSA), which is in collaboration with the Air Connectivity Program (ACP). The event, themed "Wings of Connection," aims to showcase SAUDIA's role in connecting the two countries in various aspects, including trade and business, tourism, education, and culture. Through this event, SAUDIA aims to strengthen bilateral relations and highlight the opportunities and benefits brought about by the direct flight service.
Wings of Progress
SAUDIA is committed to contributing to the objectives of Vision 2030 across all fields as the ‘Wings of Vision 2030’. This includes utilizing best-in-class data-driven, AI technology and solutions to provide the best possible service and experiences to SAUDIA guests and employees.
Saudia is perceived today as unresponsive, process centric outdated aviation group, despite the major Digital transformation that Saudia is undertaking, therefore our communication priority is to change that perception and reposition SAUDIA as a progressive, innovative, and customer centric by amplifying this partnership in the media and across our stakeholders, partners, and customers. As a manifestation of the futuristic initiative, the signing ceremony with Accenture will take place in the Metaverse, marking the first company-led event to take place in the virtual space in Saudi Arabia.
