SAUDIA | METAVERSE
SAUDIA - METAVERSE
SAUDIA aims to transform its digital capabilities over the next 3 years and redesign all passenger-facing processes to provide a frictionless and personalized experience at every touchpoint. SAUDIA will redefine new ways for its customers to choose and buy leisure, business, and religious experiences, by creating a curated, seamless journey across digital and physical interactions. SAUDIA will migrate and accelerate digital channels by modernizing existing systems with an enterprise-wide modern data hub and reinventing passenger experience across booking, check-in, post-sales support, loyalty management, and ancillary services. The airline will build a modern data foundation, which resides on the cloud, to handle the high volume and variety of data from the airlines’ many disparate sources in order to create broadly accessible customer, and operational insights for specific business outcomes. SAUDIA will design and implement a passenger-first experience across SAUDIA’s digital touchpoints, including its brand-new super app, website and social media channels. To further support customers, SAUDIA will transform the Guest Care center infrastructure and operations to improve customer service levels, as well as create new capabilities for designing, managing and measuring the customer experience.
Wings of Progress
SAUDIA is committed to contributing to the objectives of Vision 2030 across all fields as the ‘Wings of Vision 2030’. This includes utilizing best-in-class data-driven, AI technology and solutions to provide the best possible service and experiences to SAUDIA guests and employees.
Saudia is perceived today as unresponsive, process centric outdated aviation group, despite the major Digital transformation that Saudia is undertaking, therefore our communication priority is to change that perception and reposition SAUDIA as a progressive, innovative, and customer centric by amplifying this partnership in the media and across our stakeholders, partners, and customers. As a manifestation of the futuristic initiative, the signing ceremony with Accenture will take place in the Metaverse, marking the first company-led event to take place in the virtual space in Saudi Arabia.
